BEVERLY HILLS, CA – FEBRUARY 28: Recording artist Taylor Swift attends the 2016 Vanity Fair Oscar … [+]
For several weeks now, much of the conversation regarding Taylor Swift on the Billboard charts has been focused on her incredible ability to sell albums. The singer’s latest set The Tortured Poets Department has been selling spectacularly ever since it debuted a month ago with the largest opening sum in years. Now, weeks later, the title is still being purchased in huge sums, but that’s not the only way the superstar is rising the charts.
On this week’s Top Streaming Albums chart, Swift fills four spaces. Almost all of her titles that are present are rising from where they sat last time around, as fans are returning to platforms like Spotify, Apple Music, and plenty of others to continue hearing the projects they love from Swift–and not just her newest.
The Tortured Poets Department is the only one of Swift’s titles on the Top Streaming Albums chart this week that doesn’t climb. It remains steady this frame, as it has nowhere else to go but down. For the fifth stint in a row, the lengthy studio effort sits at No. 1.
Swift’s second-loftiest placement on the Top Streaming Albums ranking this week is Lover. That poppy project returns to the top 20, as it lifts from No. 21 to No. 19. In the past, it’s climbed as high as No. 7.
Midnights, Swift’s most recent full-length of original material (before The Tortured Poets Department arrived a few weeks ago), moves up the same number of spots as Lover. This week, it settles at No. 31 after once stalling at No. 6.
Swift’s fourth and final placement on the Top Streaming Albums chart is 1989 (Taylor’s Version). The re-recorded take on her pop blockbuster 1989 appears down at No. 33. It may be the lowest-ranking of the bunch, but it’s still up two spaces this time around. 1989 (Taylor’s Version) is one of her few career leaders on the list.
While these albums may be soaring on Billboard’s streaming-only ranking, they’re not performing quite as well on the Billboard 200. That tally, known as the most important and competitive for albums in the U.S., uses a methodology that combines sales and streams, and features many more of Swift’s albums…but most of them are actually falling. Of the four that rise on the Top Streaming Albums list, just one, Midnights, manages to push forward on the Billboard 200. The Tortured Poets Department is steady at No. 1, while the other two fall slightly.
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