Cardi B And Shakira Strike Gold With Their Top-Selling Collaboration – Forbes

Cardi B at the 2023 MTV Video Music Awards held at Prudential Center on September 12, 2023 in … [+] Newark, New Jersey. (Photo by Gilbert Flores/Variety via Getty Images)
Cardi B has spent the past few weeks releasing exciting new singles, and each one of them has dominated iTunes in their own way. As she’s headed for another hit on her own on the Billboard charts in a few days, the rapper is back with another bestseller, as clearly her fans will support pretty much anything she drops.
“Puntería” by Shakira and Cardi has become a very fast hit on the iTunes U.S. chart. The single was released at midnight EST on Friday (March 22), and fans of both artists clearly want to snap up the cut, as it wasted no time in rising to the top of the purchase-only tally.
At the time of writing, “Puntería” sits at No. 9 on the iTunes U.S. chart. A second edition of the tune, titled the Vinyl Version, appears at No. 50 on the same ranking. It’s still early in the day on Friday, so both takes could climb in the coming hours as fans wake and head to click “buy.”
“Puntería” serves as the latest single from Shakira’s new album Las Mujeres Ya No Lloran. The full-length, her first in seven years, was also released on Friday (March 22).
Shakira is popular enough to sell an album and a song on her own, but the inclusion of Cardi certainly helped make “Puntería” a quick hit. Whenever two musicians at their level collaborate, it’s an event, and the partnership received a healthy dose of media coverage in the past few days after it was announced. The women both claim sizable fanbases, so it’s not shocking that “Puntería” bolted into the top 10 on iTunes.
It’s still very early for “Puntería”—too early to say whether or not it will become a huge hit on the Billboard charts. If the tune can continue to sell well for a few days, it will certainly land on at least a handful of rankings, especially those that focus specifically on rap and Latin music. If the cut sells consistently and performs well on streaming sites as well, it may have a shot at the Hot 100 as well.
Cardi currently claims three spaces inside the top 10 on iTunes, with only one of those being her new single with Shakira. Last week, she returned with the song “Enough (Miami),” which has been selling well on the platform ever since. The rapper doled out a dozen versions of the track, which are all helping add to its cumulative total.

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