I’m staring at two new bottles that represent a tension at the heart of tequila.
One is from Casamigos, the brand founded by actor George Clooney, entrepreneur and ex-model Rande Gerber and businessman Mike Meldman, which they sold to spirits giant Diageo in 2017 for a reported $1 billion. Its new bottle is a jalapeno-flavored blanco tequila under the feminized name Casamigas. On it, the signature of Cindy Crawford, Gerber’s wife, has joined Clooney’s and Gerber’s, along with a lip-print asterisked with her famous mole.
