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The 3 1/2-hour concert film has more than 16 million hours of viewing over its first three days.
By Rick Porter
Television Writer
The phenomenon that is Taylor Swift‘s Eras Tour has extended to Disney+.
The music superstar’s concert movie, The Eras Tour (Taylor’s Version), had a solid opening weekend on the streamer. The movie amassed 4.6 million views (defined as total viewing time divided by run time) worldwide over its first three days, making it the No. 1 music film ever on Disney+.
The view count is notably lower than some other film premieres Disney+ has touted in recent months — The Little Mermaid, for instance, racked up 16 million views last year, while Pixar’s Elemental had 26.4 million. Both of those were measured over five days, however, and had significantly shorter running times than the 3 1/2-hour Eras Tour (Taylor’s Version).
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The 4.6 million views translates to 16.2 million hours (or 972 million minutes) of viewing time across the globe. Disney+ doesn’t break down viewing figures by country or region; based on the global tally, however, The Eras Tour (Taylor’s Version) stands a good chance of showing up in Nielsen’s streaming rankings when figures for the week of March 11-17 are released.
The theatrical version of The Eras Tour was one of the bigger box office hits of 2023, earning more than $260 million worldwide — which makes it the highest-grossing concert film and documentary of all time, not adjusted for inflation. (Taylor’s Version) on Disney+ runs about 40 minutes longer and includes performances of “cardigan” and acoustic versions of “Maroon,” “Death by a Thousand Cuts,” “You Are in Love” and “I Can See You” that are not in the theatrical cut.
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