Taylor Swift's concert deal in Singapore is a masterstroke – Quartz

Fund next-gen business journalism with $10 a month
Free Newsletters
Taylor Swift’s concerts move local economies. The tens of thousands who descend on a city to see the mega star perform can boost spending at local businesses by double digit percentages. Not that this phenomenon is particularly new: Economists have long written about the potential large spillover effects of popular music concerts.
Singapore, more than eager to benefit from the economic effects of Swift concerts, came up with a shrewd strategy. The city-state struck an exclusive deal with Swift to have her perform only in Singapore and forgo all neighboring locations on the Southeast Asian leg of her tour. Thanks to the deal — which reportedly pays Swift almost $3 million per show, though Singapore has disputed that amount without confirming details — Swift has six concerts lined up in Singapore from March 2 through 9. Her performances are expected to give the Singaporean economy a $370 million boost, according to one estimate.
Southeast Asian neighbors were understandably peeved when they learned of the Swift-Singapore arrangement. A Philippines lawmaker said it was “not what good neighbors do.” The Thai prime minister was the first to publicly call attention to the deal, though Bangkok has since clarified that the remarks were not criticism, but rather meant to “admire and compliment Singapore.” Meanwhile, fans in the region have grumbled about needing to shell out on airfares and hotels to fly into Singapore to see Swift perform.
Swift’s music empire depends on attracting new fans and keeping existing ones. Given her reputation as a savvy businesswoman, she and her team presumably calculated that the benefits of taking Singapore up on its deal outweighed the drawbacks. And in the free market in which pop concerts operate, the highest bidders get to call the shots.
Singapore’s strategy stands in stark contrast to neighboring Hong Kong’s bumbling attempt to draw global stars to the city.
Last month, the Hong Kong government threw a high-profile tantrum after Argentinian soccer player Lionel Messi — who was nursing an injury — sat out of a friendly match between Inter Miami and a local team. A local lawmaker said Messi’s no-show was the result of a political conspiracy meant to snub Hong Kong, and even suggested banning Messi from ever setting foot in the city again. Chinese state media jumped into the fray, too, further whipping up nationalist sentiment and demanding an apology from Messi. The soccer player eventually issued an apology via video on Chinese social media.
For sports and music stars considering tours in Asia, the Swift and Messi episodes likely serve as useful reference points for where best to focus their efforts.
Singapore rolled out the red carpet for a star performer. Hong Kong saw red when a star player sat out of a match.

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.



Related Posts

Joe Alwyn Finally Spoke On His Split From Taylor Swift For The First Time – Brit + Co

Chloe Williams serves as B+C’s Entertainment Editor and resident Taylor Swift expert. Whether she’s writing a movie review or interviewing the stars of the latest hit show,…

Sabrina Carpenter Discussed Skims Collaboration With Taylor Swift – Us Weekly

By clicking Sign In, you agree to our Terms and Conditions and that you have read our Privacy Policy.Sign InUp with your social accountWe won’t post to…

Sabrina Carpenter Addresses Friendship With Taylor Swift After Kim Kardashian Collaboration – E! Online – E! NEWS

Sabrina Carpenter has good judgement, and she knows she has good taste.So please, please, please—stop trying to stir things up between her and Taylor Swift. After all, there was never…

Joe Alwyn Just Confirmed When He And Taylor Swift Split – BuzzFeed News

Joe Alwyn Just Confirmed When He And Taylor Swift Split  BuzzFeed Newssource

Taylor Swift's 2nd Eras Tour Show in Scotland Attended by Sam Heughan and “Outlander” Cast: 'Swiftlander' – Yahoo Singapore News

Taylor Swift’s 2nd Eras Tour Show in Scotland Attended by Sam Heughan and “Outlander” Cast: ‘Swiftlander’  Yahoo Singapore Newssource

Taylor Swift's Ex-Boyfriend Joe Alwyn Opens Up On His Relationship With Pop Icon Amid Travis Kelce Breakup Rumors – PINKVILLA

House Of The Dragon Season 2: Lord Cregan Stark Reveals History Of Their House And Alliances My Adventures With Superman Gets Renewed For Season 3 Alongside Other…

Leave a Reply

Your email address will not be published. Required fields are marked *