TAYLOR Swift has taken some of the memories from her boyfriend Travis Kelce's Super Bowl victory with her to Australia as the Eras Tour continues.
The Anti-Hero singer could be seen wearing tributes to the Kansas City Chiefs tight end as she arrived at a Melbourne airport for a flight to Sydney.
Swift, 34, donned a Chiefs hat celebrating Kansas City's victory over the San Francisco 49ers in Super Bowl LVIII as she boarded a private jet on Sunday.
She also spotted her diamond TNT bracelet, which references the couple's initials — Taylor 'N Travis.
The 14-time Grammy winner had the custom-made bracelet on her wrist as she cheered on Kelce, 34, during the Chiefs' triumph in the AFC Championship game against the Baltimore Ravens.
Swift's Eras Tour resumed in Japan just a few days before Super Bowl LVIII.
However, the singer made it back to the US in time to support her beau and his Chiefs as they claimed their third championship in five years at Allegiant Stadium in Las Vegas, Nevada, on February 11.
A couple of days later, she jetted off halfway across the world again with the first of her two Melbourne gigs taking place on February 16.
Swift will perform at Accor Stadium in Sydney on Friday, Saturday, Sunday, and Monday before heading off to Singapore, her last stop in the Asia-Pacific region.
Following a two-month break, the European leg of the Eras Tour will kick off in Paris, France, on May 9.
The pop sensation will start performing in North America again in the fall.
Swift's involvement in the NFL has been a huge commercial success for the league.
Eric Schiffer, chairman of the Los Angeles-based firm Reputation Management Consultants, told The U.S. Sun the singer's Super Bowl presence could have generated almost $1 billion alone.
The championship matchup between the Chiefs and 49ers attracted record-breaking viewership numbers with 123.4 million people on average watching the big game on CBS.
Swift's relationship with Kelce appears to be blossoming, suggesting the music star will remain an important part of the football world for the foreseeable future.
With that, Schiffer thinks the NFL can keep its momentum going if it can keep female fans engaged.
The PR expert said the league must "find ways to continue the visibility with female audiences without Taylor present and they revisit the moments with Taylor and repopulate that to audiences that haven’t experienced it."
"There are a lot of women who haven’t tuned in yet but have heard about it," he continued.
"So there are ways to package those moments and get that out as well."
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