Taylor Swift Saves Father-Daughter Relationships in Cetaphil’s Sentimental Super Bowl Commercial – Variety

By J. Kim Murphy
Fathers love football. Daughters love pop stars. This is one of the bedrock truths of the American family. How can these two disparate worlds be reconciled? Cetaphil is showing they can with a new commercial that draws on Taylor Swift’s frequent attendance at Kansas City Chiefs games in support of her boyfriend, tight end Travis Kelce.
The advertisement, shared Friday and set to air during the Super Bowl broadcast Sunday, features a “real father and daughter, living in New York.” In it, the father fails to get his daughter interested in something on his phone. He retracts the device, dejected and distraught. How can he ever connect with his daughter? Meanwhile, the teenager takes her microwaved snacks upstairs and retreats to her room, beginning a Cetaphil-centric skin care routine.

But she perks up when she hears the commentator on the TV downstairs say, “Well folks, there she is. It’s the most famous fan of the game.” The daughter slides down the stairwell to the living room to find her father, beer and pretzel snacks in hand. He reaches down for the remote to turn up the volume. He knows that his daughter will watch football now. He is happy.
No NFL broadcast footage is ever shown, nor are Swift or Kelce’s names specifically mentioned. Additionally, the jerseys that the father and daughter don at the end of the commercial aren’t official Chiefs merchandise, though they do sport the team’s trademark shade of red. However, one of the final images of the ad is of the fathers’ wrist, positively coated in various friendship bracelets — a key motif of Taylor Swift lore, as many of her fans can attest to.
Watch the commercial below.
A Variety and iHeartRadio Podcast
The Business of Entertainment

source

Sim

Related Posts

Taylor Swift Unveils New 'Tortured Poets Department' Lyrics and Hints at Aaron Dessner as Producer – PEOPLE

Taylor Swift Unveils New ‘Tortured Poets Department’ Lyrics and Hints at Aaron Dessner as Producer  PEOPLEsource

Coachella 2024: Video: Taylor Swift and Travis Kelce take in sets by Bleachers, Ice Spice – The Press-Enterprise

E-EditionGet the latest news delivered daily! Get the latest news delivered daily!E-Edition Trending: Music icon Taylor Swift and her boyfriend, Kansas City Chiefs tight end Travis Kelce,…

Courtney Love Says Taylor Swift Is "Not Important" – Consequence

She also says Swift is "not interesting as an artist"Courtney Love could have a cruel summer running into Swifties after saying their favorite artist Taylor Swift is…

Taylor Swift to Launch ‘Tortured Poets Department’ Spotify Library Installation in Los Angeles – Billboard

Taylor Swift to Launch ‘Tortured Poets Department’ Spotify Library Installation in Los Angeles  Billboardsource

Taylor Swift and Travis Kelce Attending Coachella Is 'One of Many Adventures to Come,' Source Says – Entertainment Tonight

Travis Kelce and Taylor Swift turned heads as they attended Coachella together over the weekend, but it’s just the beginning of many adventures for the couple. “Taylor and…

Taylor Swift and Travis Kelce Are 'All About Quality Time Together' Before Singer Heads Back on Tour (Exclusive Source) – PEOPLE

Taylor Swift and Travis Kelce Are ‘All About Quality Time Together’ Before Singer Heads Back on Tour (Exclusive Source)  PEOPLEsource

Leave a Reply

Your email address will not be published. Required fields are marked *