For Holiday Ads, Nothing Says Tradition Like Cardi B's Twerk Shop (Published 2019) – The New York Times

Advertisement
Supported by
ADVERTISING
Multimillion-dollar seasonal campaigns like Pepsi’s were a TV standard, but fewer companies are making a big splash beyond their usual digital strategies.

In a 22nd-floor suite of the Ritz-Carlton in Manhattan, sipping a nonalcoholic sparkling rosé from Pepsi, I was waiting for Cardi B to talk to me about Christmas.
The Grammy-winning rapper stars in Pepsi’s new holiday commercial. It is set in Cardi’s Twerk Shop, where Cardi B offers twerking tips to an elf as a jingle plays.
Here comes Cardi B
Here comes Cardi B
She’s gonna make it rain
When she arrived for the interview, she seemed exhausted. She curled up on the couch, bundled herself in a blanket and laid her head near my lap. She talked about the commercial, which went online on Thursday, saying the outfit she wore during filming was edited in postproduction to mask some of her cleavage.
“Can you believe that?” Cardi B said. “I didn’t even feel like it was a lot.”
In an advertising environment that has shifted toward targeted online ads, Pepsi’s multimillion-dollar campaign — with its celebrity spokeswoman, its elaborate sets, and a planned broadcast rollout during the Macy’s Thanksgiving Day Parade and several N.F.L. games — is really something of a throwback.
These days, companies need to reach people who are flipping through their phones, looking to get 10 percent off their next shoe purchase. Their seasonal ads are a long way from the campaigns that helped shape the American idea of Christmas.
We are having trouble retrieving the article content.
Please enable JavaScript in your browser settings.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all of The Times? Subscribe.
Advertisement

source

Sim

Related Posts

Bia Raises Speculation Of Feud With Cardi B In 'Bi**h Duh' Remix – Hot97 – Hip Hop & R&B News

ByIn the realm of rap, where diss tracks seem to be the trend, Bia’s recent verse on Dreezy’s remix of “Bi**h Duh” has sparked speculation of a…

Did Drake Just Come Out In His New Song? – Pride.com

Did Drake Just Come Out In His New Song?  Pride.comsource

Cardi B Says She 'Lost Myself' Amid Offset Cheating Rumors & Nasty Fan Talk – PerezHilton.com

Cardi B had to fight off a ton of nasty social media comments late last year. And as it turns out, it affected her mental health way…

An Incomplete List Of Those TikTok Songs Stuck In Your Head (With Complete Tracks!) – Pajiba Entertainment News

By Kristy Puchko | Social Media | November 4, 2020 | By Kristy Puchko | Social Media | November 4, 2020 |Are you walking around humming a…

50 Chart-Topping Hip-Hop Artists Who Became Entrepreneurs – Inc.

50 Chart-Topping Hip-Hop Artists Who Became Entrepreneurs  Inc.source

Cardi B's New Single 'Enough (Miami)' Is An Immediate Sales Smash – Forbes

LOS ANGELES, CA – MAY 08: Cardi B arrives as Fashion Nova Presents: Party With Cardi at Hollywood … [+] Palladium on May 8, 2019 in Los…

Leave a Reply

Your email address will not be published. Required fields are marked *