Cardi B's Whipshots sells one million cans – The Spirits Business

Rapper Cardi B’s vodka-infused Whipshots has sold one million cans in under one year.
The WAP artist collaborated with consumer goods firm Starco Brands to launch Whipshots in three flavours in December 2021.
The vodka-infused whipped cream is available in three 10% ABV flavours: vanilla, caramel, and mocha.
According to the firm, the brand sold out in seconds through its limited release programme, Whip Drop, and first appeared on US retail shelves in February this year through Republic National Distributing Company.
Since then, Whipshots has expanded to 14 states and is carried by more than 6,000 accounts after seven months.
In August, the brand was rolled out in Texas, Maryland, Nevada and Illinois.
“Reaching this milestone this quickly exceeds our internal projections,” said Ross Sklar, CEO of Starco Brands. “We are truly grateful and overwhelmed by the public’s adoption and acceptance of our innovation.
“It’s clear that Whipshots is more than a great-tasting product, this category creator is enhancing the celebratory experience for many people at a time when having fun has never been more important.
“Our corporate goal and mission is to invent products that change behaviour and Whipshots has clearly delivered. We’re excited to reach this one-million milestone and look forward for what’s to come.”
The alcoholic whipped cream is available in three sizes, 50ml (US$5.99), 200ml (US$13.99) and 375ml (US$19).
Earlier this year, Whipshots unveiled a branded game to mark Valentine’s Day.

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