Cardi B's new music video is one of the most expensive of all time – Her.ie

Music
12th Sep 2023

Rory Cashin


Rory Cashin

Rory Cashin


Rory Cashin
Music videos aren’t what they used to be, but that isn’t going to stop Cardi B. Due to the general demise of MTV and the skyrocketing of streaming songs, artists have generally decided that accompanying music videos aren’t nearly as necessary.
With less pressure to sell singles, those songs don’t need massively expensive music videos to help generate interest and push those sales. Despite all of that, it hasn’t stopped Cardi B from pulling out all of the stops for the video alongside her new single ‘Bongos’, which sees her reunite with her ‘WAP’ hitmaker Megan Thee Stallion.

In a recent interview with iHeartRadio, Cardi B revealed that the ‘Bongos’ video cost a whopping $2 million to produce, and even goes on to explain why it cost so much:

“I really wanted to do this in a different country, but we couldn’t because it was hurricane season. So we did it in Malibu, and Malibu always has paparazzi and everything so we hired about 20 guards, 15 guards just guarding the whole area.
“And we did geo-fencing (which detects when someone in the area is posting to social media), and stuff like that costs a lot of money.”
You can check out the finished product right here:

And in case you’re interested, here is the rundown of the most expensive music videos of all time:
By Kat O’Connor
By Sophie Collins
By Jody Coffey
Britney Spears
By Kat O’Connor
celebrity
By Sophie Collins
Aimée Fitzpatrick
By Jody Coffey
festival
By Her
Eminem
By Her
Feature-homepage
By Ellen Tannam
Music
By Una Kavanagh
celeb
By Laura Holland
Fleetwood Mac
By Jade Hayden
acne
By Jody Coffey
Burnt Toast Theory
By Jody Coffey
emily in paris
By Kat O’Connor
Blake Lively
By Kat O’Connor
American NIghtmare
By Kat O’Connor
Health
By Jody Coffey
coffee
By Rebecca McKnight
brian laundrie
By Ellen Fitzpatrick
Beauty
By Cathy Donohue
Leeds
By Melissa Carton
climate emergency
By Jade Hayden

By Her
Check out the latest episode of our interview podcast, Unfiltered
Listen on Apple Podcasts

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