Pop-Tarts has got its eye on Taylor Swift’s fruit-filled pastry recipe.
After Kansas City Chiefs coach Andy Reid revealed that the singer, 34, surprised the team with her homemade goodies during the season, Pop-Tarts is asking her to “release the recipe”.
“To KC’s most famous fan, we heard there’s a Pop-Tarts pastry (Your Version) and in its honor, we’re donating to @harvesters, a local Feeding America partner food bank,” the toaster-pastry brand said in an Instagram post Friday. “But if you #releasetherecipe, we’ll double our donation.”
The request was accompanied by a Pop-Tart version of Swift’s Eras Tour poster with the title “Release the Recipe”.
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The post quickly became popular among Swifties, who also started requesting their favorite pop star to release the recipe, especially since it was for a good cause.
The brand also put out a full-page ad in the Kansas City Star Friday requesting Swift to share the recipe with her fans.
Harvesters said that Pop-Tarts made an initial donation of $12,500 to the non-profit and will double it to $25,000 if Swift drops her recipe.
“Taylor has been a supporter of us in the past,” Harvesters said. “Now, her sharing the recipe could mean even more money for folks in Kansas City experiencing food insecurity.”
Reid, on an episode of NFL by NBC last week, dropped that Swift likes to cook and had treated the team to homemade Pop-Tarts during the season.
“Kind of behind-the-scenes, she, to fit in — she didn’t even know she was doing this, I don’t think — she likes to cook, so she made the offensive linemen homemade Pop-Tarts,” Reid said, much to the delight of hosts Mike Florio and Chris Simms.
The two joked that Swift “knew right where to go.”
When asked if Reid got hold of any of the treat, the coach said that he didn’t get one.
“She didn’t give me one, and the offensive linemen definitely didn’t give me one!” Reid laughed.
This is not the first time a baked treat by Swift went viral. Earlier, her Chai Sugar Cookies also became popular, the recipe for which is widely available on the internet.
Swift is currently in Singapore for her Eras Tour, after performing in Japan and Australia. In Sydney, boyfriend Travis Kelce cheered on her donning friendship bracelets, before sharing a kiss at the end of the night.
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Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X, the platform formerly known as Twitter @saman_shafiq7.
