Streaming services roll out special features for Swifties looking to rent 'Eras Tour' – USA TODAY

You don’t have to wait to see Taylor Swift in your wildest dreams now that her movie “Taylor Swift: The Eras Tour” has been released to streaming services in celebration of her 34th birthday.
The streaming version of the blockbuster, which is nominated for a Golden Globe, includes three bonus songs: “Wildest Dreams,” “The Archer” and “Long Live.” Viewers can rent the movie for 48 hours for $19.89 in the U.S. and Canada and £15.99 in the United Kingdom, and the streaming platforms are: Apple TV, Vudu, Amazon Prime Video, Xfinity, Google Play and YouTube.
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More:Taylor Swift’s the ‘Eras Tour’ movie is coming to streaming with three bonus songs
Xfinity has been scheming like a criminal for two weeks to give subscribers a fun, interactive experience.
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“What is so unique and awesome about this is the folks we pulled together to work on this project really, truly are Swifties,” says Julie Zied, the senior director and entertainment editor for the company.
Xfinity has an X1 experience that includes 13 custom Taylor-inspired themes, a playlist of Taylor Swift songs to karaoke to, a music video collection, and a selection of movies and documentaries related to Swift.
“We recently started doing themes for big moments like holidays,” Zied says. “This is kind of unique that we’re bringing themes to life specifically for Taylor.”
Kristin Hegel, the director of movie strategy at Xfinity, encouraged subscribers to explore the different features like saying “karma is my boyfriend” into the remote to pull up a super fan destination.
“We’re all part of a broad editorial team, but we have experts in music, movies, friends and family and all of those groups came together to put this collection together,” Hegel says. “There was a lot of debate over our favorite music videos, and there’s a secret song section. What songs should be included was a hot topic.”
Vudu is offering subscribers who rent the movie 13% off their next purchase and entering them into a contest to win two tickets to a Taylor Swift concert in any city (up to $500).
Amazon Prime said in a news release: “Customers will have the opportunity to rent the film directly on Prime Video, regardless of whether or not they hold a Prime membership.”
The streaming service also put together a list of 13 movies and shows that Swift or her music have appeared in that are available to watch:
Swift’s song “Cardigan” from the album “Folklore” didn’t make the extended streaming version of the film. The Eras Tour picks back up in February in Tokyo and runs throughout 2024.
Follow Bryan West, the USA TODAY Network’s Taylor Swift reporter, on InstagramTikTok and X as @BryanWestTV.

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