Fans say the products she uses could potentially be harmful.
Cardi B is the Queen of brand partnerships. Early on, she was the face of the fashion brand, Fashion Nova for a reported $20,000 a month. Pepsi, M.A.C. and Marc Jacobs are just a few other names she’s endorsed since her career has taken off. Her latest collaboration comes in the form of a McDonald’s meal, promoted by her and her husband Offset. Marketed as a meal for two, you get two entrees, two drinks, a large fry, apple pie, and a side of BBQ sauce. Cardi’s latest brand promo came seemingly on a whim. The Bronx rapper took to Twitter to tell the world what keeps her smelling like heaven.
Cardi B rose to popularity through social media. She’s no stranger to bearing it all online. Her raw, unfiltered personality and humor earned her followers and fans all over the world. She would often share many details about her life, her likes and dislikes, and plenty of public disagreements. When she reached 500,000 followers, she hired a manager to help her monetize her talent. Along with a picture of her bath routine set up, Cardi recently tweeted, “I smell like heaven b*tch!!!”.
Fans responded to the “Bodak Yellow” rapper’s revelation with mostly nods in agreement that the products do have a heavenly scent. One user commented, “i use those too! they smell great and when you layer a perfume with coffee, vanilla, or caramel notes on top it really creates a nice fragrance that stays through the day.” Some comments asked the rapper to heed their warnings, however, claiming the company that makes the products “had a class action lawsuit”. Another fan warned, “I used to love these products til I realized how bad they were for my skin y’all get the Yuk app and see what you’re putting on your skin fr”.
Much of Cardi B’s net worth, which according to Afrotech is at least 40 million dollars, comes from endorsement deals. While brands love her fearless attitude, it can also cause caution when signing deals with the former Love and Hip Hop star. There’s a potential for brands to be dragged into drama from various rap beefs. Nonetheless, this brand of body washes, etc. is probably grateful for the free promo.
