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Scrolling through Instagram reels, stories, and posts has become a significant part of our lives—so much so that the most-followed people on Instagram are able to reach hundreds of millions.
So who are top celebrities influencing millions through this platform? Using data tracked by Social Blade as of March 13, 2024, this graphic shows the top 10 most-followed people on Instagram, not including corporate accounts.
Portuguese footballer Cristiano Ronaldo became the first person to cross 600 million followers in August 2023, and stands as the most-followed person on Instagram in 2024 with 624 million followers.
For comparison, that’s more than the population of the United States, Mexico, and Canada combined. Here are the entire top 10, rounded to the nearest million followers:
In second is the only other major athlete to feature in the top 10, Lionel Messi with 501 million followers. Messi and Ronaldo are also the only people with more than 500 million followers on the entire platform.
Making up the rest of the top 10 is a mix of pop stars, actors, and celebrity personalities, including Selena Gomez at 430 million followers, and four members of the Kardashian–Jenner family, with Kylie Jenner having the most followers in the family with 400 million.
Interestingly, while these are the most followed people on Instagram, the number one most followed account belongs to Instagram itself. The account, which has over 7,000 posts, has over 670 million followers to date.
After that, the most followed corporate account is Nike, which has 306 million followers.
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Lions, tigers, and bears, oh my!—these animals do not feature on this list of popular American household pets.
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In this graphic, we visualized the most common American household pets, based on 2023-2024 data from the American Pet Products Association (accessed via Forbes Advisor).
Figures represent the number of households that own each pet type, rather than the actual number of each animal. The “small animal” category includes hamsters, gerbils, rabbits, guinea pigs, chinchillas, mice, rats, and ferrets.
Based on this data, dogs—one of the first domesticated animals—are the most common pets in the United States. In fact, around 65 million households own a dog, and spend an average of $900 a year on their care.
| Rank | Species | Households |
|---|---|---|
| 1 | 🐶 Dog | 65M |
| 2 | 🐱 Cat | 47M |
| 3 | 🐟 Freshwater Fish | 11M |
| 4 | 🐰 Small Animals | 7M |
| 5 | 🐦 Bird | 6M |
| 6 | 🦎 Reptile | 6M |
| 7 | 🐴 Horse | 2M |
| 8 | 🐠 Saltwater Fish | 2M |
Note: Households can own multiple pets, and are counted for all relevant categories.
Cats rank second, at 47 million households, and these smaller felines are a little less expensive to own at $700/year according to Forbes estimates.
But aside from these two juggernauts, there are plenty of other common pet types found in households across the country.
Freshwater fish can be found in 11 million households, along with small animals—rabbits, hamsters, guinea pigs—in 7 million. Meanwhile, nearly 6 million homes have birds or reptiles.
Forbes found that 66% of all American households (numbering 87 million) own at least one pet, up from 56% in 1988. One third of these (29 million) own multiple pets.
A combination of factors is driving this increase: rising incomes, delayed childbirth, and of course the impact of the pandemic which nearly cleared out animal shelters across the globe.
America’s loneliness epidemic may also be a factor. Fledgling research has shown that single-individual households with pets recorded lower rates of loneliness during the pandemic than those without a pet.
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