Media Play News
Bringing Entertainment Home
Erik Gruenwedel
March 19, 2024
The Taylor / Swift The Eras Tour concert movie generated the most viewers ever (4.6 million in 72 hours) for a music-themed film on the Disney+ streaming platform, according to Disney, which reportedly paid $75 million for the exclusive streaming rights.
Over the weekend, the 3.5 hour concert film generated 16.2 million viewing hours.
Disney+ subscribers were able to see performances of new songs such as cardigan as well as four additional acoustic songs: Maroon, Death by a Thousand Cuts, You Are in Love, and I Can See You.
The 14-time Grammy-winning artist’s concert movie grossed a record-breaking $262 million at the global box office. Other music-themed concert movies streaming on Disney+ include Elton John: Farewell from Dodger Stadium, Black Is King: A Film by Beyoncé, and The Beatles: Get Back.
To commemorate the premiere of Taylor Swift | The Eras Tour (Taylor’s Version), Disney+ had a Swift takeover on the film’s debut day with the service’s home page featuring sets of titles inspired by each of the singer’s performing eras.
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