The 3.5-Hour Concert Film Garnered 4.6 Million Views and 16.2 Million Hours on Disney+ in its Opening Weekend
Taylor Swift | The Eras Tour (Taylor’s Version) continues its record-breaking streak with 4.6 million views* on Disney+ in 3 days, making it the No. 1 music film ever on the platform. Taylor Swift fans took to Disney+ to watch 16.2 million hours of the blockbuster 3.5-hour concert film this weekend.
Disney+ is the only place to watch the show in its entirety for the first time — complete with songs only seen before at live concerts. Taylor Swift fans were able to see the performances of new songs such as cardigan as well as four additional acoustic songs: Maroon, Death by a Thousand Cuts, You Are in Love, and I Can See You.
From the 14-time GRAMMY®-winning artist, “Taylor Swift | The Eras Tour” grossed a record-breaking nearly $262 million worldwide at the global box office and is another example of Disney+ being home to major events. Elton John: Farewell from Dodger Stadium, Black Is King: A Film by Beyoncé, and The Beatles: Get Back are all currently streaming on Disney+. Not to mention, Swift’s own, folklore: the long pond studio sessions.
To commemorate the premiere of Taylor Swift | The Eras Tour (Taylor’s Version), Disney+ had a Taylor Swift takeover on the film’s debut day with the service’s homepage featuring sets of titles inspired by each of Swift’s eras.
* A view is defined as total stream time divided by runtime.
