I Went to Taylor Swift's Eras Tour — Here's How Much I Spent (And Why It Was Worth It) – GOBankingRates

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If you’re a Swiftie, you know all too well that musician Taylor Swift has spent nearly two years on her record-breaking Eras Tour.
Since the tour’s first stop in Glendale, Arizona on March 17, 2023, Swift has performed more than 100 shows in over 150 stadiums across five continents. Her three-hour plus setlist has expanded to include songs from her most recent album “The Tortured Poets Department.” Fans have danced so hard to her music that cities like Los Angeles, Seattle and Edinburgh all experienced seismic activity as a result. The concert received the silver screen treatment with the “Taylor Swift: The Eras Tour” movie, cited by Billboard as the highest-grossing concert film of all time.
The Eras Tour has also had an unprecedented Midas touch on the local economy of every city Swift performs in, domestic and international alike. In September 2023, the U.S. Travel Association shared data on the economic impact of Eras some five months and 20 cities into the U.S. leg of the tour. Concertgoing Swifties averaged $1,300 spent on travel, hotel stays, food, merch and apparel.
How close does this average spending data match the reality for Eras concertgoers and their budgets? To find out, GOBankingRates spoke to a Swiftie who attended the Eras Tour. Here’s how much she spent seeing Taylor Swift. 
Krista Becker has attended every Taylor Swift tour. She told GOBankingRates she previously paid anywhere from $50 to $200 for concert tickets. As for travel expenses, she didn’t have to think about extensively covering these costs, since the venues she saw Swift at were always close to home.
This all changed with the Eras Tour. Becker, who said she wasn’t able to see Swift in North America in 2023 due to her own travel schedule, attended night three of Swift’s Amsterdam show this year.
Becker was gracious enough to share with GOBankingRates a breakdown of the $1,439 total she spent on travel, tickets and more as an Eras attendee.
After waiting for five hours in an online queue that started at 4 a.m. EST on Ticketmaster, Becker was able to purchase the Floor VIP (All Too Well Package) for $514.
The total roundtrip cost for Becker’s flights was $1,300. However, she told GOBankingRates she paid $700 and put existing points towards paying for the remaining $600.
For lodging accommodations, Becker’s stay was free — she was able to stay with a family member who resided in Amsterdam.
Transit costs to and from the stadium amounted to $7.50, but Becker said the cost was “free for me,” because she was able to use a family member’s monthly metro pass.
Becker was able to keep her full ensemble for the show under $100.
“I custom made a blazer by hand embroidering it and bedazzling it,” she said. “I wore a two-piece under it that I got used online for $20 and wore sneakers I owned. My earplugs were $17.”
During the show, Becker spent $125 on merchandise, which included a t-shirt and sweatshirt.
Savvy readers will notice Becker’s total amount spent on the Eras Tour is just $139 more than the average amount the typical Swiftie tour attendee spends. While Becker said she would not be able to afford to spend the same amount of money like this twice in one year, she would still have done it again in a heartbeat.
And because Becker was unable to see Swift in North America, she said it was worth it to spend the money to see Swift in Europe. Becker’s stay with family allowed her to turn this trip into a vacation. Before the show, Becker was able to travel around a bit. On the night of the Eras Tour, she went with her cousin, who lives locally, and a close friend who flew in from Oregon.

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During her 100th show in Liverpool, Swift announced the Eras Tour would conclude in December 2024. Fans like Becker who were able to attend aren’t entirely likely to look back on the Eras Tour with regret over the receipts from the event. Their memories, if we had to bet on it, are more likely to be bejeweled in nature, recalling the experience of singing along to Swift’s lyrics with thousands of fans and enjoying the once-in-a-lifetime experience.
Becker noted she has attended every single Swift tour. She said she could not have missed out on the Eras Tour.
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