INGLEWOOD, CA – DECEMBER 01: Taylor Swift performs onstage during 102.7 KIIS FM’s Jingle Ball 2017 … [+]
When it comes to Taylor Swift, the focus at the moment is on her latest album The Tortured Poets Department. The superstar is promoting the blockbuster set, which has been ruling the Billboard 200 ever since it was released more than 10 weeks ago. She’s playing tunes from the project on her historic The Eras Tour, and the set’s lead single “Fortnight” with Post Malone is still being pushed to radio across the U.S.
Of course, this is Swift, so it’s not like she has just one album doing well in America. One of the singer-songwriter’s most controversial releases has become very popular again, as it rises on one ranking and returns to another.
Reputation is back on the Top Streaming Albums chart this week. The electronic-leaning project reappears on Billboard’s list of the most-streamed full-lengths in the country at No. 48–just above the lowest rungs on the roster.
Swift’s darkest release has spent 28 weeks on the Top Streaming Albums chart. It’s now her fourth-longest-charting effort, as of this frame. Before it returned to the tally, Reputation was tied with Folklore for that position, as each has thus far managed 27 stays on the ranking.
Reputation is also one of only two returning winners on the Top Streaming Albums list. Swift is joined by The Weeknd in finding their way back to the tally, as his The Highlights compilation makes a home at No. 41 after not appearing on the roster recently.
As it returns to the streaming-only chart, Reputation also rockets up the Billboard 200. Consumption of the title is growing, and in the last tracking frame, it performed well on streaming sites and in terms of pure purchases. The title moved more than 17,800 equivalent units, according to Luminate, of which nearly 2,300 were actual sales.
Reputation slithers back into the top 40 on the Billboard 200 this week. Last frame, it sat at No. 50, as it celebrated 300 turns on the ranking of the most-consumed full-lengths in the country.
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