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YOGYAKARTA – The 2024 Blockout Movement is busy on social media such as TikTok, Instagram, and X. This movement is echoed as a new act to fight or condemn Israeli attacks on Gaza. This movement was followed by many people around the world.
The 2024 Blockout Movement emerged after the Met Gala event which was held in New York, United States on May 6, 2024. This movement invites social media users to block celebrity accounts or influencers who do not care about the humanitarian crisis in Palestine.
This move is a collective effort formed by the humanitarian sense of many people against the atrocities committed by Israel against Gaza’s population. So what is the 2024 Blockout Movement and how much does it have to do with it?
Blockout 2024 is an online invitation movement to block influencer social media accounts to Hollywood actors who have been ignorant of the humanitarian tragedy in Gaza, Palestine.
In this movement, Instagram, TikTok, and X social media users share a list of celebrities and businesses that need to be blocked. This movement that caught the public’s attention emerged after the US Met Gala’s annual event on Monday (6/5).
This attitude arose because many social media users were disappointed with public figures or figures who wore luxury dresses at the event but did not show concern for the humanitarian crisis.
Online critics assessed the gap between luxury and social issues, one of which was the conflict of war in Gaza that the celebrity had never voiced. As a result of this movement, several well-known artists such as Selena Gomez, Kim Kardashian, Rihanna, and Beyonce had to lose millions of followers on Instagram.
The 2024 Blockout movement surfaced when a TikTok influencer named Halye Kalil who had 9.9 million followers said the sentence “Let them eat cakes” outside the met Gala event. These remarks are similar to the French Revolution where Queen Marie Antoinette has no sense of caring about the suffering of the poor.
The video that answers Kalil’s statement also drew the anger of many people because it was motivated by the crisis of hunger in Gaza after the war with Israel. Responding to the criticism that came to him, Kalil expressed his clarification and apologized for the video. Kalil admitted that he did not get an invitation to the Met Gala and was involved in the event. He also said that the video was an audio trending on TikTok.
The wave of the 2024 Blockout Movement has also rolled up a number of other world celebrities, such as Taylor Swift, Gal Gadot, Harry Styles, Kim Kardashian, and Zendaya. These world’s top artists have lost millions of followers or followers on their social media accounts.
Eddy Borges-Rey, professor at Northwestern University in Qatar, said that the 2024 Blockout movement could reduce the visibility of celebrity content globally. This phenomenon is detrimental to celebrities because their existence and work relies heavily on visibility and high engagement to attract advertising offers on social media.
“If someone blocks celebrities, they really cut off all interactions with their content,” Borges-Rey said.
The impact of the 2024 Blockout movement has resulted in the number of celebrity audiences slumping, so social media algorithms also reduce their content priorities. If the number of people blocking their accounts is increasing, their posts will not be raised on all platforms.
That’s a review of what the 2024 Blockout movement is, which is busy uploading on social media. This movement has become a collective action in an effort to condemn Israel’s cruel actions against the population in Gaza. Many netizens then blocked or unfollowed social media accounts of popular figures who didn’t care about the humanitarian crisis. Also read Israel increase aggression in Gaza.
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