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“Every single day since the album has been released, we’ve had to turn people away,” the marketing manager said.
By Christy Piña
Associate Editor
Taylor Swift has brought fame to yet another location: The Black Dog.
In the Grammy-winning artist’s most recent album, The Tortured Poets Department, one of her songs is named after the local London pub. Since the album’s release on April 19, Swifties from all over the world have flocked to the bar.
“It’s been surreal,” The Black Dog’s marketing manager, Amy Cowley, told People of the response they’ve seen. “We’re quite lucky because we’re a well-established and well-loved local pub already, but that’s the keyword, we’re a local pub, so to get this worldwide attention has been crazy.”
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Cowley continued, of the now-famous bar in south London, “We’ve had people from all over. We’ve had interest from the States, Spain, Germany and Australia. It’s been far-reaching.”
The manager explained they’ve had to turn people away from The Black Dog daily over the last week, as the bar is at “max capacity.”
“That shows the levels that we’re talking about,” she said. “What’s been great though is that the fans have been amazing. We’ve had them shifting up to share tables with strangers to let people get in the door, which is really cool.”
The Tortured Poets Department has continued to break records since it was first released on Friday. It became the most-streamed album in a single day in Spotify history, and Swift landed the honor of being the most-streamed artist in a single day on the music streaming platform.
It was later revealed that Tortured Poets was the first album to have over 300 million streams in one day, with its first track, “Fortnight” with Post Malone, becoming Spotify’s most-streamed song in a day. On Wednesday, Spotify announced the album also became the most-streamed album in a single week, passing one billion streams after only five days.
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