Media Play News
Bringing Entertainment Home
Erik Gruenwedel
April 11, 2024
The streaming VOD debut of Taylor Swift: The Eras Tour (Taylor’s Version) concert movie on Disney+ generated 677 million viewing minutes across U.S. household televisions after four days, to rank No. 8 overall through March 17, according to new data from Nielsen.
The Eras Tour streaming was driven by an audience that was 70% female across all age ranges (the 18-34 demo had the highest concentration of viewing with 26%). The concert film also finished No. 2 on the movie chart, behind the former chart topper, the Netflix fantasy actioner Damsel, with more than 1.5 billion minutes viewed.
The Netflix original “The Gentleman” topped all content with the action-comedy crime drama upping viewership 54% to 1.86 billion minutes from from its previous-week (March 10) debut of 1.2 billion minutes.
Despite maintaining nearly the same amount of viewing minutes (1.44 billion) from the previous week, the Netflix reality dating show “Love Is Blind” rounded out the overall podium at No. 3, while finishing No. 2 on the originals chart.
The acquired Disney+ animated children’s series “Bluey” again topped the billion-minute mark with 1.06 billion viewing minutes to take No. 4 overall.
The Peacock original mystery-drama miniseries “Apples Never Fall” finished at No. 6 on the originals chart with 476 million viewing minutes through its seven episodes. The series is based on a novel by Liane Moriarty, who also wrote “Big Little Lies” and “Nine Perfect Strangers,” which were adapted for TV by HBO and Hulu, respectively. “Nine Perfect Strangers” first charted on the originals list in August 2021 during its first season. “Big Little Lies” did not put out any new episodes after July 2019, and Nielsen did not begin reporting Max streaming data until May 2022.
Lastly, the finale episode of “Masters of the Air” on Apple TV+ pushed the series back into the top 10 on the originals chart with 330 million viewing minutes.
The season four, part two, episode drop of the Netflix original drama “You,” starring Penn Badgley as a book store manager with issues, retained the No. 1 position on the Nielsen top 10 most-streamed weekly content chart across U.S. household…
Pop icon Taylor Swift’s record-setting concert movie Taylor Swift: The Eras Tour is coming to the Disney+ subscription streaming video platform March 15 with five new songs, including “Cardigan.” “We know audiences are going to absolutely love the chance to…
The season two bow of Netflix period romance “Bridgerton” helped the franchise generate more than 2.5 billion minutes across 16 episodes (seasons one and two) for the week ended March 27, according to new data from Nielsen. The Shonda Rhimes-created…
Nielsen April 22 announced the launch of Nielsen Streaming Video Ratings, a syndicated service that provides visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. The new software aims to give media buyers…
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