On March 17, it will officially have been one year since Taylor Swift’s Eras Tour kicked off in Glendale, Ariz. In the 12 months since that fateful first show, Swift has broken untold records, made history as TIME’s 2023 Person of the Year, cultivated a new legion of NFL fans, and announced her forthcoming 11th studio album—The Tortured Poets Department, out April 19—among a litany of other accomplishments.
By the end of 2023—less than halfway through its scheduled 152-show run—the Eras Tour had earned over $1 billion to become the highest-grossing concert tour of all time. During that period, every city where Swift played got a substantial economic boost from the so-called “Taylor Swift effect,” a term that refers to the singer’s unprecedented ability to influence consumer behavior. Following the inaugural U.S. leg of Eras, the U.S. Travel Association estimated that the tour’s total economic impact likely exceeded $10 billion.
In the new year, Swift’s staggering popularity seems to somehow still be on the rise. Less than a week after watching her boyfriend, Travis Kelce, win the Super Bowl, Swift played to the biggest concert crowd of her career while performing at the Melbourne Cricket Ground (MCG) in Australia during the first run of 2024 Eras dates, following four shows in Tokyo.
In honor of the first anniversary of the start of the Eras Tour, we’re taking a numerical look back at the biggest year of Swift’s career to date.
Read More: 2023 Person of the Year: Taylor Swift
Swift will have played 83 shows across 30 cities as of March 17. Of those shows, 53 took place in the U.S. in 20 different cities stateside. The remaining 30 were part of the Latin America and Asia-Pacific legs of the tour. By the end of 2024, Swift is set to play a grand total of 152 Eras shows across 54 cities worldwide.
In addition to her 40-plus-song set list, Swift has played at least two “surprise songs” per Eras show. Taking repeats into account, she has performed 145 different tracks (counting mashups of repeat songs as unique entries) as her 167 surprise offerings.
From MUNA to Sabrina Carpenter to Haim, Swift’s Eras stops have featured 10 different opening acts. She has also brought out eight other special guests, from Maren Morris to frequent collaborator Jack Antonoff, to join her on stage at various shows.
Swift played three back-to-back shows at MCG on Feb. 16, 17, and 18 that were each attended by a record 96,000 people for a three-day total of 288,000 concertgoers. Ed Sheeran, who drew a crowd of around 109,500 each of the two nights he played at MCG in 2023, still holds the venue’s single-night attendance record. But that’s largely due to the fact that Swift’s stage setup took up more room in the arena, cutting down on the number of available seats.
Swift sold an estimated 4.35 million tickets across 60 tour dates within concert trade publication Pollstar’s chart year of Nov. 17, 2022 to Nov. 15, 2023. That’s an average of 72,500 tickets per show, with each ticket costing an average of $238.95. Using those numbers to extrapolate across shows played since then, Swift has likely now sold around 6.02 million tickets.
Based on the approximately $17.32 million in ticket revenue Pollstar estimates Swift earned for each of the first 60 Eras dates, her total tour gross currently sits somewhere around $1.44 billion. By the end of 2024, the tour is expected to have brought in an astronomical $2.165 billion. For comparison, the second-highest grossing tour of all time, Elton John’s multi-year Farewell Yellow Brick Road Tour, sold six million tickets over the course of 328 shows to earn $939 million.
According to reports from different venues, Pollstar estimates Eras attendees were spending an average of $40 per person on merch at the first 60 Eras shows. That puts Swift’s tour merch revenue at an estimated $240.8 million—not including non-concert day purchases—following her first run of 2024 Eras dates.
Since its Oct. 13 release in theaters, Swift’s record-breaking three-and-a-half-hour concert film has grossed $180,756,269 in North America and $261,656,269 globally at the box office. An extended edition of the movie became available to rent via video on demand services on Swift’s birthday, Dec. 13, followed by the longest and most complete version of the film, Taylor Swift: The Eras Tour (Taylor’s Version), arriving on streaming on Disney+ March 14.
Since the Eras Tour began, Swift has released two re-recorded albums, Speak Now (Taylor’s Version) and 1989 (Taylor’s Version), and one new single, “You’re Losing Me (From the Vault),” for a total of 45 new songs (including re-recorded songs and vault tracks). In their first week of sales, Speak Now (Taylor’s Version), which featured one Billboard Hot 100 Top 10 hit, and 1989 (Taylor’s Version), which featured seven Billboard Hot 100 Top 10 hits, sold 716,000 equivalent album units and 1.653 million equivalent album units, respectively. “You’re Losing Me (From the Vault)” tallied 8.7 million official streams and sold 19,000 downloads in the U.S. in the first two days after its Nov. 29 debut, according to Luminate.
Write to Megan McCluskey at [email protected]
