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As the Eras Tour hits Disney+ with 'Taylor Swift: The Eras Tour (Taylor's Version)', take a look at some of the mind-boggling feats the pop superstar has accomplished with her culture-shifting trek.
Taylor Swift has continuously redefined what it means to be a pop superstar for almost two decades. But 2023 might have been her most defining year to date, thanks to the Eras Tour.
With 152 dates in stadiums across five continents, the Eras Tour isn't just Swift's personal biggest tour to date — it's a feat few other artists have accomplished. The sprawling 3 1/2-hour show is an impressive feat in itself, but the tour has gone on to break records and boost economies, firmly cementing Swift's stratospheric position as one of pop's all-time greats.
There's a reason why the term "The Taylor Swift Effect" has been coined — it captures the impact Swift has had not just on music, but society as a whole. Swift's latest concert tour weaves through her 10- (and soon to be 11-) album discography, totaling a whopping 44 songs across 10 different acts for each "era." Between the allure of each set's surprise song and the next-level fan engagement, the tour has become far more than your average concert — it's a full-on cultural moment.
Though the trek still has a bewildering nine months to go (it will hit Europe and another North America stretch from May to December), Swift is celebrating the Eras Tour's one-year anniversary by bringing its record-breaking concert film to Disney+ on March 14th.
As fans get ready to stream Taylor Swift: The Eras Tour (Taylor's Version), GRAMMY.com looks at the impact of the Eras Tour so far, exploring the records Swift has shattered since it first began.
In eight months, Swift's Eras Tour did something no other artist has ever done: gross over $1 billion on a single tour. Pollstar reported the news in December 2023, stating that the 60+ shows she played in 2023 accumulated to 4.3 million tickets sold.
This number is even more staggering when compared to Elton John's farewell tour, which lasted five years and had 328 shows and accumulated $939 million. Not only has Swift been able to do the same with 152 shows, but she still has nine months to go — and at the pace she's going, Pollstar projects that she could pass the $2 billion mark.
From breaking the all-time record for attendance during her three shows at Nashville's Nissan Stadium in May 2023 to playing the largest shows of her career at Melbourne's Cricket Ground in February 2024 (performing to 288,000 fans over three days), Swift couldn't stop breaking attendance records at various stops. Including those venues, she's broken eight attendance records at seven so far: Seattle's Lumen Field, New Jersey's MetLife Stadium, Pittsburgh's Acrisure Stadium, AT&T Stadium in Arlington, Texas, and Sao Paolo's Allianz Parque (where she broke one-day and three-day attendance records).
Although her friend and collaborator Ed Sheeran already broke some of her attendance records during his own 2023 world tour, Swift has done the impossible again by creating an entirely new record to break: how many people are both inside and outside the venue. Cities like Tampa and Detroit all had "Taygating" — mass parties with thousands of fellow Swifties that include singalongs, cookouts, and trading handmade friendship bracelets like the fans inside. In Philadelphia alone, cell phone usage data in the area determined that around 57,000 fans "taygated" outside throughout the tour's three nights.
Creating costumes for Taylor Swift concerts is something that fans have been doing since Swift's Fearless Tour in 2009 and 2010, but a lyric from MIdnights' "You're On Your Own Kid" created a new way for fans to engage with each other. The lyric "So make the friendship bracelets/ Take the moment and taste it" sparked a friendship bracelet frenzy, and caused a 40 percent chainwide increase in jewelry sales overall at Michaels craft stores, with locations within Eras Tour stops seeing a 300 percent sales increase in beads and jewelry categories leading up to the concert.
Since the start of the tour, Michaels has also helped Swifties create over 22,0000 bracelets in their bracelet-making classes in-store. And that simple lyric has inspired other fandoms to take part — Formula One fans are handing bracelets off to drivers before races, and British soccer players are making them to help boost team morale.
When she announced that the Eras Tour concert film would be headed to the big screen, Swift opted to "bet on herself" by personally investing $10-20 million to bypass Hollywood entirely to facilitate a partnership directly with AMC. To say that bet worked would be an understatement: the Eras Tour concert movie became the highest-grossing concert film of all time, amassing $250 million in worldwide movie ticket sales. On the day it was announced, movie ticket buyers broke AMC's single-day advance ticket sales record, amassing $26 million within 24 hours.
The Eras Tour film would not only become a huge box office achievement, but would become the first concert film to ever be nominated for a Golden Globe, competing against other major box office blockbusters like Barbie and Oppenheimer.
If fans can't physically be at the concert or "Taygate" outside the venue, they can tune in thanks to TikTok's live-streaming capabilities. Fellow fans provide streams of the entire concert for those who want to watch the gig. Although the viewer count varies, anywhere from 30k+ people can be tuning in on one stream (statistics have shown that most fans tune in for Swift's surprise songs).
Since the start of the Eras Tour, TikTok has been flooded with over 1.9 million videos, with Variety reporting that Taylor-related content can average around 380 million views per day and no day falling below 200 million views. Swift took note of some of the fan-fronted trends, too, including the viral "Bejeweled" dance, created by fan Mikael Arellano, as part of her choreography on tour.
Read More: Behind The Scenes Of The Eras Tour: Taylor Swift's Opening Acts Unveil The Magic Of The Sensational Concert
Every weekend, cities that hosted the Eras Tour awarded Swift with something special — Nashville placed a bench in Centennial Park as a nod to a lyric in "Invisible String," Santa Clara made her an honorary mayor, Minneapolis renamed the city 'Swiftie-apolis,' and Rio de Janeiro projected Swift's junior jewels shirt from the "You Belong With Me" onto Christ the Redeemer. No matter how the cities honored Swift, her visit was certainly beneficial for their local economies — one stop of the Eras Tour averaged around $1,300 spending per person on travel, hotels, food, and merchandise.
The U.S. Travel Association likened it to the Super Bowl, but happening 53 times across 20 cities, estimating the economic impact to be around $10 billion by the time the tour wraps. It's a tour that has single-handedly changing travel, according to CNN, with fans choosing their travel based on where they can get tickets. And since money talks, politicians and world leaders — from Canada's Prime Minister to the Chilean President — have come out in spades to beg for Swift to add their countries to the worldwide tour.
Two nights in Seattle resulted in a "Swift Quake" after so many fans danced to "Shake It Off," which caused seismic activity equivalent to a 2.3 magnitude earthquake. Seismologist Jackie Caplan-Auerbach collected 10 hours of data — from the music to the speakers to the dancing — to see how that energy can impact the ground enough to shake it.
Although not an official record, within the Swiftie community, fans have had battles to see which city can have the longest-standing ovation after "champagne problems," as detailed on Reddit and Billboard. Right now, Swift's penultimate Los Angeles show at SoFi Stadium is the winner, clocking in at 8 minutes.
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After the start of a tour, it's natural for artists to see their discography have a short influx of listeners and then taper off again. But after the first 10 weeks of the Eras Tour, Swift's catalogue was growing more and more with every stop — up to 79 percent more than where she was before the tour began. And instead of listeners streaming specific singles or albums, the streamers were all over Swift's set list; Billboard reported that 23 of the 42 songs performed have doubled in weekly streams.
The tour even helped the resounding fan favorite from 2019's Lover, "Cruel Summer," transform from beloved deep cut to chart topper. Streams of "Cruel Summer" went up 304 percent, resulting in the track becoming both her 10th No. 1 on the Billboard Hot 100 and her sole longest-leading No. 1 on Billboard's all-format Radio Songs chart.
Using the Eras Tour to work in tandem with her rerecording release schedule has also become an integral marketing tactic. So much so that coinciding the tour and the releases (as well as the announcements) has helped contribute to her having six albums in the top 20 of the year-end Billboard 200, more No. 1 albums than any woman in history with 13 (as of press time), and 1989 (Taylor's Version) outselling the original — a staggering 1.3 million albums in its first week.
Swift wrapped her first 2024 Eras Tour leg in Singapore on March 9, as she's now preparing to release her highly anticipated 11th album, The Tortured Poet's Department, on April 19. Three weeks later, the Eras Tour will pick back up in Nanterre, France, on May 9, with dates nearly every week until it wraps in Vancouver, British Columbia, on Dec. 8.
With an already record-breaking tour and a new album on the way, there's no doubt that the world will continue to feel the impact of Taylor Swift and her pop star prowess — throughout 2024 and beyond.
5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation
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This March, the Recording Academy celebrates Women's History Month with pride and joy. Press play on this official playlist that highlights uplifting songs from Taylor Swift, Victoria Monét, Anitta and more.
From commanding stages to blasting through stereos, countless women have globally graced the music industry with their creativity. And though they've long been underrepresented, tides are changing: in just the last few years, female musicians have been smashing records left and right, conquering top song and album charts and selling sold-out massive tours.
This year, Women's History Month follows a particularly historic 66th GRAMMY Awards, which reflected the upward swing of female musicians dominating music across the board. Along with spearheading the majority of the ceremony's performances, women scored bigtime in the General Field awards — with wins including Best New Artist, Record Of The Year, Song Of The Year, and Album Of The Year.
Female empowerment anthems, in particular, took home major GRAMMY gold. Miley Cyrus' "Flowers" took home two awards, while Victoria Monét was crowned Best New Artist thanks to the success of her album Jaguar II and its hit single "On My Mama." As those two songs alone indicate, female empowerment takes many different shapes in music — whether it's moving on from a relationship by celebrating self-love or rediscovering identity through motherhood.
The recent successes of women in music is a testament to the trailblazing artists who have made space for themselves in a male-dominated industry — from the liberating female jazz revolution of the '20s to the riot grrl movement of the '90s. Across genres and decades, the classic female empowerment anthem has strikingly metamorphosed into diverse forms of defiance, confidence and resilience.
No matter how Women's History Month is celebrated, it's about women expressing themselves, wholeheartedly and artistically, and having the arena to do so. And in the month of March and beyond, women in the music industry deserve to be recognized not only for their talent, but ambition and perseverance — whether they're working behind the stage or front-and-center behind the mic.
From Aretha Franklin's "RESPECT" to Beyoncé's "Run the World (Girls)," there's no shortage of female empowerment anthems to celebrate women's accomplishments in the music industry. Listen to GRAMMY.com's 2024 Women's History Month playlist on streaming services below.
9 Ways Women Dominated The 2024 GRAMMYs
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Between an emotional first-time performance from Joni Mitchell and a slew of major first-time winners like Karol G and Victoria Monét, the 2024 GRAMMYs were unforgettably special. Revisit all of the ways both legends and rising stars were honored.
After Dua Lipa kicked off the 2024 GRAMMYs with an awe-inspiring medley of her two new songs, country star Luke Combs followed with a performance that spawned one of the most memorable moments of the night — and one that exemplified the magic of the 66th GRAMMY Awards.
Combs was joined by Tracy Chapman, whose return to the stage marked her first public performance in 15 years. The two teamed up for her GRAMMY-winning hit "Fast Car," which earned another GRAMMY nomination this year thanks to Combs' true-to-form cover that was up for Best Country Solo Performance. The audience went wild upon seeing a resplendent, smiling Chapman strum her guitar, and it was evident that Combs felt the same excitement singing along beside her.
Chapman and Combs' duet was a powerful display of what the 2024 GRAMMYs offered: veteran musicians being honored and new stars being born.
Another celebrated musician who made a triumphant return was Joni Mitchell. Though the folk icon had won 10 GRAMMYs to date — including one for Best Folk Album at this year's Premiere Ceremony — she had never performed on the GRAMMYs stage until the 2024 GRAMMYs. Backed by a band that included Brandi Carlile, Allison Russell, Blake Mills, Jacob Collier, and other accomplished musicians, the 80-year-old singer/songwriter delivered a stirring (and tear-inducing) rendition of her classic song "Both Sides Now," singing from an ornate chair that added an element of regality.
Later in the show, Billy Joel, the legendary rock star who began his GRAMMY career in 1979 when "Just the Way You Are" won Record and Song Of The Year, used the evening to publicly debut his first single in 17 years, "Turn the Lights Back On." (He also closed out the show with his 1980 classic, "You May Be Right.") It was the latest event in Joel's long history at the show; past performances range from a 1994 rendition of "River of Dreams" to a 2022 duet of "New York State of Mind" with Tony Bennett. The crooner, who died in 2023, was featured in the telecast's In Memoriam section, where Stevie Wonder dueted with archival footage of Bennett. And Annie Lennox, currently in semi-retirement, paid tribute to Sinéad O'Connor, singing "Nothing Compares 2 You" and calling for peace.
Career-peak stars also furthered their own legends, none more so than Taylor Swift. The pop star made history at the 2024 GRAMMYs, claiming the record for most Album Of The Year wins by a single artist. The historic moment also marked another icon's return, as Celine Dion made an ovation-prompting surprise appearance to present the award. (Earlier in the night, Swift also won Best Pop Vocal Album for Midnights, announcing a new album in her acceptance speech. To date, Swift has 14 GRAMMYs and 52 nominations.)
24-time GRAMMY winner Jay-Z expanded his dominance by taking home the Dr. Dre Global Impact Award, which he accepted alongside daughter Blue Ivy. And just before Miley Cyrus took the stage to perform "Flowers," the smash single helped the pop star earn her first-ever GRAMMY, which also later nabbed Record Of The Year.
Alongside the longtime and current legends, brand-new talents emerged as well. Victoria Monét took home two GRAMMYs before triumphing in the Best New Artist category, delivering a tearful speech in which she looked back on 15 years working her way up through the industry. Last year's Best New Artist winner, Samara Joy, continued to show her promise in the jazz world, as she won Best Jazz Performance for "Tight"; she's now 3 for 3, after also taking home Best Jazz Vocal Album for Linger Awhile last year.
First-time nominee Tyla became a first-time winner — and surprised everyone, including herself — when the South African starlet won the first-ever Best African Music Performance GRAMMY for her hit "Water." boygenius, Karol G and Lainey Wilson were among the many other first-time GRAMMY winners that capped off major years with a golden gramophone (or three, in boygenius' case).
All throughout GRAMMY Week 2024, rising and emerging artists were even more of a theme in the lead-up to the show. GRAMMY House 2024 hosted performances from future stars, including Teezo Touchdown and Tiana Major9 at the Beats and Blooms Emerging Artist Showcase and Blaqbonez and Romy at the #GRAMMYsNextGen Party.
Gatherings such as A Celebration of Women in the Mix, Academy Proud: Celebrating LGBTQIA+ Voices, and the Growing Wild Independent Music Community Panel showcased traditionally marginalized voices and communities, while Halle Bailey delivered a GRAMMY U Masterclass for aspiring artists. And Clive Davis hosted his Pre-2024 GRAMMYs Gala, where stars new and old mingled ahead of the main event.
From established, veteran artists to aspiring up-and-comers, the 2024 GRAMMYs were a night of gold and glory that honored the breadth of talent and creativity throughout the music industry, perfectly exemplifying the Recording Academy's goal to "honor music's past while investing in its future." If this year's proceedings were any indication, the future of the music industry is bright indeed.
10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams
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From Taylor Swift's record-shattering Album Of The Year win, to Killer Mike and boygenius category sweeps, these are the emotional GRAMMY winning moments that made up Music's Biggest Night.
Glitz, glamor, and great performances from legendary musicians are only part of what make the GRAMMYs Music’s Biggest Night. It’s also an occasion to honor the music industry’s best and brightest, highlight their greatest achievements from the past year, and watch them soak up the glory.
Some of the night’s biggest moments came when artists accepted their GRAMMY trophies, from Taylor Swift announcing her next album to teary-eyed moments from SZA and Best New Artist Victoria Monét. Here are a few of our favorite acceptance speeches from the 2024 GRAMMYs.
Atlanta rapper Killer Mike had already given a moving speech upon winning Best Rap Performance for “Scientists & Engineers,” saying “I want to thank everyone who dares to believe that art can change the world.” But his third and final win, Best Rap Album for Michael, sent him into another dimension: “It’s a sweep! Atlanta, it’s a sweep!”
Although her hit song “Water” has dominated the charts, even Tyla was caught off guard by her Best African Music Performance win – the first ever awarded in this category – exclaiming “What the heck?!” The South African star continued "This is crazy, I never thought I’d say I won a GRAMMY at 22 years old."
Boygenius already had something to celebrate when Phoebe Bridgers won a GRAMMY for her collab with SZA. They went on to win three categories during the Premiere Ceremony – Best Rock Song, Best Rock Performance, and Best Rock Album – enabling each member of the trio to give a separate speech. “We were all delusional enough as kids to think this might happen someday,” Lucy Dacus said.
Accepting the prize for Best Pop Solo Performance for “Flowers,” Miley Cyrus took to the stage to strike a pose with presenter Mariah Carey – “This M.C. is gonna stand by this M.C.” — before launching into a story about a boy who tries desperately to catch a butterfly, before nabbing one when they least expect it. “This song ‘Flowers’ is my butterfly,” she concluded.
Changing backstage after her GRAMMYs performance, SZA was caught off guard when “Snooze” won Best R&B Song. She embraced friend and presenter Lizzo before giving an emotional, funny speech. “I can’t believe this is happening, and it feels very fake,” she said. “I love you, I’m not an attractive cryer, have a good evening.”
When the pop mega-star took to the stage to accept her lucky 13th overall GRAMMY for Best Pop Vocal Album (Midnights), she decided to use the moment to give her fans the ultimate gift, announcing her 11th studio album, The Tortured Poets Department, will release on April 19. “I want to say thank you by telling you a secret that I've been keeping from you for the past two years,” she said.
After delivering a lovely performance of her Barbie movie ballad “What Was I Made For?,” Billie Eilish wasn’t exactly at a loss for words when the track won Song of the Year. The words that came out of her mouth were a bit less than rehearsed, however: “Whoa, whoops, yikes, whoa my goodness! Damn, that’s stupid guys!” she said. “I don’t even know what to say, I’m shocked out of my balls.”
Through tears of joy, Best New Artist winner Victoria Monét gave a speech worthy of an artist who spent years writing for others before striking out on her own. “This award was a 15-year pursuit,” she said, going on to compare herself to a plant growing in the soil of the music industry. “My roots have been growing underneath ground, unseen, for so long, and I feel like today I’m sprouting, finally above ground.”
Cyrus returned to the stage twice after her first GRAMMY win, first to perform her award-winning song, and then once more to accept a second golden gramophone for Record of the Year. “This award is amazing, but I really hope it doesn’t change anything, because my life was beautiful yesterday,” she said. Then she ended the speech by saying “I don’t think I’ve forgotten anyone, but I might’ve forgotten underwear!”
Lightning struck twice for Taylor Swift, as the evening ended with her taking home a record-breaking fourth GRAMMY for Album of the Year (Midnights), more than any other artist in GRAMMY history. Flanked by producer Jack Antonoff and friend and collaborator Lana Del Rey, she gave a speech that highlighted her passion for music-making, saying “For me the award is the work. All I wanna do is keep being able to do this. I love it so much, it makes me so happy." As happy as Swift was, her fans probably left even happier.
9 Ways Women Dominated The 2024 GRAMMYs
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From Killer Mike's trifecta to excitement about Beyoncé, the 66th GRAMMY Awards candid moments between music’s biggest stars.
The 2024 GRAMMYs have come and gone, but viewers haven’t stopped talking about their favorite highlights from the show. But between backstage, the red carpet and on the show floor itself, there were plenty of candid moments between music’s biggest stars that rival the biggest performances.
The internet has already taken off running with some of the night’s best underseen GRAMMY moments — from Miley Cyrus’ red carpet randomness to Flavor Flav linking up with boygenius and Dua Lipa bringing her dad as her date. Here are a few of our favorite GRAMMY moments you might have missed.
The boys were big at the GRAMMYs, winning three trophies, and fellow winners Taylor Swift and Jack Antonoff had to join in on the fun! The group posed with their golden gramophones backstage.
The Public Enemy rapper posed for photos with boygenius, writing "Getting educated on the genius of Boy Genius." He wasn’t the only one coming to class — Troye Sivan snuck in for the photo op too.
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"iPhones? What the hell?!" Before winning two GRAMMYs later that night, including Record of the Year, Miley’s surprise at cell phone photographers on the red carpet immediately went viral. What can we say, she’s just being Miley!
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How sweet is Noah Kahan?The Best New Artist nominee decided to bring his own mother as his GRAMMYs date. If there was a GRAMMY for best son, he’d take it home easily.
Kahan wasn’t the only GRAMMY nominee with parents in tow. After 22-year-old Tyla won Best African Performance, she told journalists backstage "My father already told me that it’s going in his room." Now that’s one proud papa!
"Atlanta it’s a sweep! Atlanta it’s a sweep!!" Killer Mike couldn’t help but hide his excitement as he collected not one, not two, but three GRAMMYs during the Premiere Ceremony.
Hours before paying tribute to her friend and collaborator in her Album Of The Year acceptance speech, Taylor Swift wanted to make sure Lana Del Rey’s beautiful black ensemble was just right on the red carpet. Giving Goth Loretta Lynn realness is easier with a bestie by your side!
She’s really In Ha Mood! The pop-rap princess and Best New Artist nominee was totally fangirling upon meeting Queen Bey herself, resplendent in a white wig and cowboy hat. A dream come true!
A late night pro and a former football star may seem like an odd couple, but Jon Batiste and actor Terry Crews got along pretty well. Batiste, a previous Album Of The Year winner and a nominee this year, also performed during the ceremony.
So much for a gold sippy cup! With Blue Ivy nearly grown, Jay-Z was able to keep his Dr. Dre Global Impact Award all to himself. He was seen sipping D’Ussé from the special black gramophone in celebration.
Before giving an astonishing, first-ever GRAMMYs performance during the GRAMMYs TV ceremony, Joni Mitchell collected a golden gramophone of her own, winning Best Folk Album during the Premiere Ceremony — 50 years after her first win.
As music’s most famous couple attempted to make a stylish exit, Lil Uzi Vert decided to join them! The Philly rapper could be seen sauntering between Hov and daughter Blue Ivy Carter as the Carter-Knowles clan left the arena.
Even for a night filled with icons, none were so legendary as Celine Dion. The singer looked resplendent as she arrived backstage ahead of presenting the GRAMMY for Album Of The Year.
Big First Wins At The 2024 GRAMMYs: Karol G, Lainey Wilson, Victoria Monét & More
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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy and its Affiliates. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy and its Affiliates lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy and its Affiliates.
