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Disney is Swift-ifying its homepage with collections of movies and TV shows like ‘Fearless (Disney’s Version)’ to coincide with the streaming release of ‘The Era’s Tour (Taylor’s Version).’
By Alex Weprin
Media & Business Writer
Oh Taylor Swift, look what you made Disney+ do.
The streaming service has just debuted the movie Taylor Swift: The Era’s Tour (Taylor’s Version), and to celebrate the premiere, it has Swift-ified the Disney+ homepage, with a Taylor Swift-inspired takeover.
The takeover will put The Era’s Tour movie front and center of course, but other sections will be created and curated to reflect some of Swift’s albums.
Where Disney+ normally features curated collections of films and TV shows based on themes like “Princesses,” “Funny Families” and “Throwbacks,” it will now feature sections with names like “Red,” “Folklore” and “Evermore,” all labeled “Disney’s Version.”
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Among the collections will be “1989 (Disney’s version),” featuring projects from Swift’s birth year like The Little Mermaid and Honey, I Shrunk the Kids; “Fearless (Disney’s Version),” with titles like Moana, Percy Jackson and the Olympians, Limitless With Chris Hemsworth; and “Folklore (Disney’s Version)” with Snow White and the Seven Dwarfs, The Chronicles of Narnia: The Lion, The Witch, and the Wardrobe, and of course, Taylor Swift: Folklore: The Long Pond Studio Sessions.
Take a look:
The Era’s Tour movie was a coup for Disney+, with a number of streaming services all vying for exclusive rights to the film, which includes four extra songs not available in the theatrical or home video releases.
Disney CEO Bob Iger announced the acquisition of the film during the company’s last earnings call, with the company paying a reported $75 million for the rights (that’s on top of the $261.1 million the film has grossed globally at the box office).
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