Lady Gaga makes gaming debut headlining epic Fortnite Festival – Marca.com

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Festival kicks off on February 22
Lady Gaga is set to make a splash in the gaming world as she becomes the headlining icon for the upcoming Fortnite Festival, which kicks off on Feb. 22. The singer, known for hits like “Born This Way” and “Just Dance,” will have her songs featured as playable Jam Tracks in the game, allowing players to perform on a stage inspired by her latest album, “Chromatica.”
For players looking to enhance their Gaga experience, there’s the option to purchase the Premium Reward Track upgrade for 1,800 V-Bucks. This upgrade unlocks additional content, including the iconic “Poker Face” and Gaga-themed cosmetics such as the Enigmatic Gaga Outfit, designed by celebrity designer Nange Magro, and custom instruments. Those who opt for the free track will still get access to new jam tracks, an aura, and two new emotes.
In addition to in-game rewards, players can also look forward to purchasing Gaga-inspired items in the Fortnite item shop. This includes the Chromatica Armor Outfit, created by celebrity designer Cecilio Castrillo, as well as the Chromatica Bass, Chromatica Mic, “Stupid Love” Jam Track, and Rain Check emote.
This collaboration marks Lady Gaga as the second-ever headliner for Fortnite Festival mode, following The Weeknd‘s debut in late 2023. The announcement comes on the heels of Disney’s significant investment in Epic Games, the developer behind Fortnite.
Disney CEO Bob Iger revealed that the company would be investing $1.5 billion in Epic Games, signaling Disney’s ambitious foray into the gaming space. “We’ve entered into a strategic relationship with Epic Games, the maker of Fortnite to not only invest in the company – [Disney] took a minority stake of $1.5 billion investment – but we’re also creating a huge Disney universe,” Iger explained during an interview on CNBC.
With Lady Gaga‘s upcoming presence in Fortnite and Disney’s substantial investment in Epic Games, it’s clear that the gaming industry is continuing to evolve and expand its reach. This exciting collaboration between music, gaming, and entertainment giants is sure to captivate fans and players alike, offering a unique and immersive experience within the Fortnite universe.
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