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Cardi B has something special in store for lovebirds this Valentine’s Day, as she continues to grow what may be her most successful side venture to date.
On Saturday (January 27), Bardi’s Whipshots brand of vodka-infused whipped cream revealed plans to launch a new flavor, perfectly timed for the day of love, in collaboration with the Museum of Ice Cream.
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Taking to Instagram, Whipshots revealed the partnership will feature an exclusive dessert cocktail alongside a promo shot of Cardi B donned in a satin pink mini dress, holding the sweet treat.
“STRAWBERRY WHIPSHOTS + ICE CREAM? Talk about a match made in bougie heaven! [ice cream, strawberry, sparkle emoji],” the caption reads. “Our newest flavor is finally here to bring some sexy to your sip (or bite!), and we’ve partnered with Museum of Ice Cream to celebrate!”
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In a press release shared via Business Wire, Dave Dreye, CMO of Whipshot’s’ parent company Starco Brands explained that the latest flavor is one fans have been asking for since the product first hit shelves in 2021. As for the Museum of Ice Cream, the partnership was a no brainer.
“We are constantly seeking innovative ways to enhance visitors’ experience at Museum of Ice Cream and create unforgettable moments for them,” said the museum’s Chief Marketing Officer Erin Levzow. “This collaboration promises to infuse our locations with a burst of creativity, allowing guests to immerse themselves in exclusive, tasty drinks co-crafted with Whipshots and Cardi B, ensuring a truly enjoyable and unique experience for everyone who walks through our doors.”
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Consisting of two desserts, a “Whipshake Milkshake” and “The Diamond,” the promo is running for a limited time now at the three Museum of Ice Cream locations in Austin, Chicago and New York City.
Get your first look below.
The partnership adds to Bardi’s growing portfolio of collaborations.
In November, the New York rapper revealed that she had teamed up with Patti LaBelle to combine their respective brands, Whip Shots vodka whipped cream and Patti’s Good Life pies.
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In a promotional video of the duo meeting up to unite their powers, the “Bodak Yellow” rapper tells her new partner in crime that the cream and the pie “have sex together.” After establishing trust between themselves, they try the new blend of flavors for viewers to see.
In similar news, last summer Snoop Dogg launched his own ice cream brand and credited Martha Stewart as well as Master P for helping him on his journey.
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Dubbed Dr. Bombay, the brand is a spin-off of the Long Beach native’s Bored Ape Yacht Club NFT avatar that was born from the West Coast rapper having the munchies and being fed up with mixing different brands of ice cream.
“I’ll give two people credit for where I’m at right now,” he said. “Master P showed me the business, taught me how to brand, market and do all the things that I’m doing right now. But Martha Stewart showed me how to take it to another level,” he told TMZ of his latest business venture.
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